Rinso imitation a tricky marketing scheme

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RINSO-IMITATION
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BY MAVIS NISHIMURA PODOKOLO

THE Solkai Rinso laundry powder is an imitation product of Rinso laundry powder. This was revealed by Bulk shop through a press release Tuesday last week.

Rinso is one of the first mass trusted laundry washing powder brand in Solomon Islands that is preferred by all for its successful stain removal properties.

RINSO-IMITATION

According to Bulk shop, the product (Solkai Rinso) is an attempt of tricky marketing schemes to fasten the diffusion of new goods by using the name “SOL” in an attempt to associate the brand as perhaps being local.

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“This is clear case of purposely manipulating customers into buying a product that comes in a very similar packaging but the contents are unknown, the product (Solkai Rinso) could contain cheap harmful chemicals with no proper cleaning properties,” according to Bulk shop.

The statement adds that the product is made in China and aims to confuse unsuspecting consumers to go for a cheap shelf price which in fact it is not real.

Island Sun has contacted Fangs Company limited regarding the manufacturer of the Solkai Rinso product but was unsuccessful in getting comments from them.

 

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