Local Malaita-based agribusiness launches pre-packed product
BY INDY MAEALASIA
A local agribusiness based in Malaita has marked a major achievement with the launch of its newly labeled pre-packaged taro product, now available for public purchase.
Goshen Enterprise Ltd has teamed up with Meat Delights Shop at NPF plaza, Point Cruz to offer its ‘Solomon Frozen Taro’ product this week.
Reflecting on this achievement, Goshen’s operation manager, Levite Maesimae shared his delight with Island Sun.
“I am happy and excited, it is a new step towards my goal to get the products labeled,” he said.
The idea for product labeling arose from previous discussions Goshen had with several local shops in Honiara.
“We usually start with the normal production process, and our products did not have the labels. However, we soon realized that the domestic market wanted proper labeling,” he explained.
With this new development, Goshen has seen a rise in interest from both existing and potential customers.
“When we started with the labels, we began seeing growing interests among customers from various backgrounds- messaging me on Facebook to inquire about the products,” he mentioned.
The taro crops are sourced from rural Malaitan farmers, processed and packaged in the provincial capital, Auki before being transported to Honiara for sale. Currently, the finished products are priced at $35 per package.
Maesimae explained that the current pricing is due to factors such as label printing which is costly and logistics.
Despite these, he expressed hope to enhance the products and meet additional criteria to expand their availability in other shops.
Meanwhile, Meat Delights Shop Manager, Tony Tepe emphasized that this partnership aims to promote local businesses and their products.
“It aligns with our vision and is in our interests to assist and promote local business and their products,” Tepe said.
Tepe also emphasised that offering the taro products would save customers valuable time and energy, making it more convenient for them to access high-quality local food options without the hassle of searching at the markets.
