Australian partnership with Tourism Solomons to grow important holiday market

Dagnal Dereveke (Tourism Solomons); Franklin Forau (Strongim Bisnis); Josefa Tuamoto (Tourism Solomons); Cass Grant (Australian High Commission); Freda Unusi (Tourism Solomons).

A major milestone was achieved earlier this week in welcoming a formal partnership agreement between Tourism Solomons and Strongim Bisnis, an Australian Aid private sector development initiative.

The partnership will work to increase awareness of Solomon Islands as a destination to holidaymakers in key markets such as Australia and New Zealand.

The partnership is a boost to the national tourism development strategy, which identifies tourism as a national investment priority to be led by Tourism Solomons.

Strongim Bisnis will support Tourism Solomons to increase online marketing and promotion of Solomon Islands as a holiday destination, and increase market intelligence for use by businesses and potential investors.

Tourism Solomons CEO, Josefa Tuamoto said the new partnership with Strongim Bisnis was timely given the recent rebranding of the national tourist office to attracting more international visits to Solomon Islands, particularly in the leisure sector.

“In addition to providing us with access to a wealth of tourism-heavy market research, which will be used to attract further investment into the tourism sector, this partnership complements ongoing promotion of our wealth of unique natural, historical and cultural attractions that set our Solomon Islands so far apart from our South Pacific neighbours,” he said.

In addition to marketing, training and market research, Tourism Solomons will host international bloggers to showcase Solomon Islands as an adventure travel destination boasting unique land and marine environments, as well local cultures.

The partnership will update the Lonely Planet Guidebook 2019 and extend the Tourism Solomons – TripAdvisor Partnership which targets travellers from Australia, New Zealand and USA.

Cass Grant of the Australian High Commission said Strongim Bisnis’s partnership with Tourism Solomons would bring about opportunities to showcase this extraordinary destination in the region.

“Investment in digital tourism marketing will attract more international visitors to Solomon Islands, bringing great benefits for local communities, including women and young people beyond the capital Honiara.”

Strongim Business is an economic development program funded by the Australian Government in Solomon Islands.

Its goal is to stimulate growth in the tourism, cocoa and coconut sectors through activities that strengthen business and increase women’s participation and empowerment.


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