BY LORETTA BRIGIDIA MANELE
IF we can increase research and target research on specific products, we can engage companies.
This is according to Coconut Industry representative, Mr Rudolph H Dora who was speaking under the topic “Coconut Research” while contributing to discussions at the Coconut Day event at the Museum Auditorium yesterday.
Giving an example of one country’s business tactic in the coconut international market, he said in the Philippines they yield 1m nuts into their coconut factory on a daily basis.
Mr Dora added that as a small country, Solomon Islands cannot compete with that and so, what the Solomon Islands should do is carry out research on what works well for the country’s coconut industry and use this medium to tap into the global coconut market.
He labelled branding and packaging as essential components in marketing, stating that in order for a product to attract customers and stand out, its brand and packaging must be appealing.
In this case, Mr Dora continued to stress that even though you may have a good product, if you are working with a boring brand, your product won’t sell.